For businesses on The Local Advertised
Your business is more than a listing
Business information is commonly fragmented across websites, directories, maps, social platforms, search engines and emerging AI systems. Each destination may contain a different version of the same business.
The Business Record model begins with a different idea: a business should have one structured, maintainable and authoritative record capable of supporting many digital experiences.
That record can connect the organization, its locations, products, services, hours, articles, offers, events, verification and publication history. Instead of recreating the business for every destination, participating surfaces read from the shared record.
One Business Record. Every location. Many digital surfaces.
Create once. Verify once. Update once. Distribute across eligible surfaces.
Manage and publish eligible business information on The Local Advertised.
One Business Record can connect an organization and its locations across countries, communities and participating digital surfaces.
- Solo businesses
- Single-location businesses
- Multi-location businesses
- Multi-country organizations
- Franchise systems
- Agencies managing multiple organizations
Solo and single-location businesses
Own your local presence
Your business is more than a listing. Create or claim your Business Record and manage your essential information from one place.
Maintain your address, hours, contact information, services, articles, offers and events without creating disconnected versions for every participating surface.
- Create or claim your Business Record
- Correct inaccurate information
- Manage hours, services and contact details
- Publish business articles
- Share offers and events
- Reach eligible local and statewide audiences
- Make information easier for customers, search engines and AI systems to understand
Multi-location businesses
Manage every location from one system
Connect every branch, office or storefront to one Organization Record.
Control shared brand information centrally while allowing each location to maintain its own address, phone number, hours, services, articles, offers and events.
- One Organization Record
- Multiple connected Location Records
- Organization-wide updates
- Location-specific overrides
- Bulk location management
- CSV location imports
- Shared and location-specific articles
- State and regional publishing
- Centralized approvals and audit history
Franchise systems
Protect the brand. Empower every franchisee.
Give the franchisor control over core brand information while allowing authorized franchisees to maintain verified local details.
Create consistency across the franchise system without losing the accuracy, local content and community relevance of each location.
- Franchisor-controlled brand standards
- Franchisee-managed local information
- Role-based permissions
- Approval workflows
- Bulk updates
- National and regional campaigns
- Local articles, offers and events
- Location-level publishing controls
- Complete audit history
Solo and single-location
One business deserves one reliable record
A solo business should not need an enterprise marketing department to manage its digital identity.
Create or claim your Business Record, verify your relationship to the business and maintain the information customers need.
Eligible updates can then flow to the local, regional, state and national surfaces where the record is approved for publication.
Spend less time correcting disconnected listings and more time running your business.
Multi-location
One organization. Many locations. One system.
Multi-location businesses need both centralized control and local flexibility.
The organization maintains shared brand information, while every branch, office or storefront receives a connected Location Record.
Corporate teams can apply organization-wide changes. Authorized location managers can maintain local hours, services, contact information, articles, offers and events.
- 1Organization Record
- 2Location Records
- 3Local Information
- 4Publication Relationships
- 5Geographic and Information Surfaces
Update the organization once, manage local exceptions and understand where every location is published.
Franchise systems
Central brand governance with local control
Franchise systems must balance brand consistency with accurate local information.
The platform separates franchisor-controlled information from franchisee-managed information.
Franchisors can control
- Brand name
- Logos
- Approved descriptions
- Core categories
- Required services
- Brand standards
- National articles and campaigns
- Organization-level structured data
Franchisees can manage
- Local address
- Local phone number
- Local hours
- Holiday hours
- Local services
- Local images
- Community articles
- Local offers
- Local events
All changes can follow defined permissions, approvals and audit history.
Protect the national brand while making every franchise location locally accurate, useful and discoverable.
Articles
Tell your story through the same record
Business information is not limited to names, addresses and hours.
Authorized businesses can create articles about services, expertise, company news, new locations, employees and community involvement.
Solo businesses can publish articles connected to their primary location.
Multi-location companies can publish organization-wide articles or select individual locations.
Franchisors can distribute approved national content while franchisees contribute locally relevant articles, offers and events.
Distribution
From one record to many surfaces
A Business Record can be approved for publication across participating Local Internet surfaces based on its locations, geographic relationships and publication settings. Eligible destinations currently include:
- Northlandiz
- Minnesotaiz
- Wisconsiniz
- The Local Informed
- The USA Informed
The record remains stored once. Each destination reads from the same shared information through its own publication relationship. Information is not distributed to external platforms.
Ownership
Ownership and operation
A participating surface of The Local Internet. Owned and stewarded by Local Internet Holdings. Developed and operated by Local Internet Group.
Local Internet Holdings owns and stewards the strategic domains, intellectual property, shared Business Record architecture and network assets.
Local Internet Group develops, operates and manages the platform and its participating digital experiences.
The Local Internet is the interconnected network through which Business Records, locations and local information can be organized and published across participating surfaces.
Local Internet Group is the operating brand responsible for developing and managing the platform and its participating digital experiences.
Local Internet Holdings
Owner and steward of the assets and architecture
The Local Internet
The shared network and infrastructure vision
Local Internet Group
Developer and operator of the platform
Northlandiz · Minnesotaiz · Wisconsiniz · The Local Informed · The USA Informed · The Local Storefronts · The Local Organized · The Local Browsed · The Local Promoted · The Local Advertised
Participating public digital surfaces